Overview
Campaign breaking stereotypes around careers for young women and girls in creative industries
"Letters & Lenses" is a campaign concept and short film treatment that aims to inspire young women and girls to pursue creative careers in advertising by showcasing the experiences of female employees at Mccann Worldwide Group. Through interviews and personal letters to their younger selves, these women share their journeys and break stereotypes surrounding traditional and secure job roles that young women are often pressured into.
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